Protection challenger cages

You can divide the individual protection market into the premiership, non-premiership generalists and specialists. Some are protection challengers, but few have reached scale.

Scaling up is hard if a challenger gets itself into a cage.

1. Arrivals and departures. A history of challengers.
2. A challenger game plan. Improving your odds.
3. Challenger cages. Why scaling up is hard.
4. 3 Premiership moats. Which, if any, are real?
5. Swiss Life's Solutions. A giant leap in 18 months.
6. Easylife Protection. The UK's first instech?
7. They shook protection. A tale of two companies.
8. Happy April 1st. Self Assurance returns!

I'll finalize this article as soon as possible.